Letrz respect the privacy rights of our users and are committed to protecting the information collected through Letrz mobile applications, services, websites and other products (together “Services”). Letrz has adopted this privacy policy (“Privacy Policy”) to explain how Letrz collects, stores, and uses the information collected in connection with Letrz’s Services. Should you have any questions relating to this Privacy Policy, and data subject’s rights, please contact us at ((support@Letrz.com)).
BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES.
Letrz reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.
Non-personal data:
For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data Letrz collects about the use of Letrz Services, from which any personally identifiable data has been removed. Letrz may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Letrz to identify you. The types of non-personal data Letrz may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (“UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by Letrz to enhance the Services and other Letrz products and services. Letrz may use and disclose to Letrz’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Letrz services and products. You recognize and agree that the analytics companies utilized by Letrz may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Ad Serving Technology:
Letrz reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Letrz or Letrz’s partners and contractors. Letrz may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Letrz or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Letrz or third parties may collect and use data for this purpose including, but not limited to IP address (including for purposes of determining your approximate geographic location), UDID, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology. You recognize and agree that the advertising companies who deliver ads for Letrz may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Letrz takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Letrz does not have access to or control of third party technologies.
((Letrz may display to you behaviorally targeted advertising. If you wish to “opt out” of certain targeted advertising, please visit http://www.youradchoices.com and/or www.networkadvertising.org. Please note that the links above may not reach all Letrz’s advertising partners and certain behaviorally targeted advertising may still be displayed to you. If you want to be certain that no behaviorally targeted advertisements are displayed to you, please do not use or access the Services.
Some services may include the use of in-game advertisements or brand placement. Such ads or sponsorships will be noted as such within the services.
Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.))
Personal Data:
For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual. Likely situations when you make personal data available to Letrz include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Letrz’s online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of Letrz Services where personal data is required for use and/or participation. The types of personal data may vary depending on the type of activity you are engaged in. The personal data Letrz may collect and process may include, but are not limited to your name, screen/nick name, Letrz Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise we treat location as non-personal data). Letrz may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other Letrz services and products. Letrz may combine non-personal data with personal data. Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Letrz may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Letrz. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Letrz may associate and/or combine as well as use information collected by Letrz and/or obtained through such social networking sites in accordance with this Privacy Policy.
Location Data:
To the extent Letrz makes location enabled Services available and you use such Services, Letrz may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. The location data is processed and stored only for the duration that is required for the provision of the location related Services.
Letrz may use, depending on the service (1)IP-based location based on the IP address presented by the end-user, (2) fine geo-location data based on coordinates obtained from a mobile device’s GPS radio, or (3) coarse, network-based geo-location data based on proximity of network towers or the location of WiFi networks.
Your fine, GPS-based geo-location is not accessed without your consent. Notwithstanding Letrz’s partners who are providing location related parts of the Service, Letrz will not share your GPS geo-location with third parties without your consent. To the extent Letrz makes available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously.))
Disclosure and Transfer of Personal Data:
Letrz collects and processes personal data on a voluntary basis and it is not in the business of selling your personal data to third parties. Personal data may, however, occasionally be disclosed in accordance with applicable legislation and this Privacy Policy. Letrz may hire agents and contractors to collect and process personal data on Letrz’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by Letrz. These agents and contractors may not use your personal data for their own marketing purposes. Letrz may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. Letrz has the right to share your personal data as necessary for the aforementioned third parties to provide their services for Letrz. Letrz is not liable for the acts and omissions of these third parties, except as provided by mandatory law. Letrz may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or Letrz to legal liability. Letrz may also disclose your personal data to third parties when Letrz has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Letrz’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or Letrz believes that such disclosure is necessary to protect Letrz’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Letrz.
Data Retention and Correctness:
Letrz retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Letrz deletes all aforementioned data in its possession. Letrz does not verify the correctness of personal data. Even if data is changed or deleted, Letrz may still retain some of the data to resolve disputes, enforce Letrz user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
Cookies and beacons:
The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, Operating System-based identifiers, clear GIFs and web beacons. Letrz treats information collected by cookies and similar technologies as non-personal data.
Cookies: A “cookie” is a small file stored by your browser when told to do so by a website. Typically websites place a number of different cookies on an end-user’s machine. Some of the cookies are “1st Party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks. Letrz’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
((Flash cookies & HTML5: Letrz may also use Flash cookies (local shared objects) and HTML5 local storage. Flash cookies are small files similar to browser cookies, but which are not stored in the browser and can also be used to remember your settings, to personalize the look and feel of the Services, or for advertising and analytics. You may prevent Flash cookies from being stored by following the instructions provided by Adobe at http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.))
Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image (often not visible to the end-user) that allows Letrz to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications Letrz sends to you may contain pixel tags that enable Letrz to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.
Third Party Terms and Conditions:
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that Letrz is not liable for any such third party terms and conditions and their use of your personal data. Letrz may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by Letrz. Letrz is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that Letrz is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies. Please note that certain Services that Letrz may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID or gaming network account. When you register to join or use the Services from a third-party gaming or social networking system, certain personally identifiable user and/or membership data may be transferred automatically to and from Letrz and you hereby consent to the processing, combining, disclosing and retaining of such data in accordance with this Privacy Policy by Letrz.
Safeguards:
Letrz follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Letrz’s possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in Letrz’s possession. Personal data collected by Letrz is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, Letrz maintains personal data behind a firewall-protected server. However, no system can be 100% secure and there is the possibility that despite Letrz’s reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.
Other:
Please be aware of the open nature of certain social networking and other open features of the Services Letrz may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any Data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. Letrz is not responsible for any personal data you choose to make public in any of these forums. If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Services. Letrz takes children’s’ privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times. Letrz may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. In addition, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event involving all or a portion of Letrz, Letrz’s customer information may be transferred to Letrz’s successor or assign.